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I’ll Never Understand Social Media: Tomato, Basil & Chilli Salad

We’ve posted 505 times on Instagram, We’ve posted cakes, sandwiches, salads, unicorns & everything in between and one thing I’ll never understand is what makes something popular on social media.

Some of these posts contain recipes that I’ve worked on for years either during my restaurant days or at home. These recipes are tried and tested and if I do say so myself they taste great. Once cooked or baked we’ve shot them in every angle known to man until the dish looks as good as it tasted and even after this it gets no likes.

Take for example our unicorn cake 33 likes compared to the unicorn cake I saw on line that looked like giants & gargoyles had throw it around and still had 423. Jamie Oliver posted a Yorkshire pudding the other day and it got 63,000 likes and rising.

Back in the days before Brew & Bake and fatherhood (when I had time) I wrote a foodblog (sorry shameless plug this photo didn’t become an internet sensation on the scale of Justin Bieber but it did become my number 1 retweeted photo on tweeter. Personally I don’t know why but as I said “I’ll never understand social media”.

Tomato, Basil & Chilli Salad

As I never intended for this to become a recipe and went out to the garden just to cut some tomatoes, basil, parsley chives and chilli to throw it together I didn’t measure anything but if I had to guess this is what was in it.

500g Tomatoes – Mine came from the garden and were a mixture of red & yellow.
1/2 Chilli –Any variety
200g Diced red onion
Handful of chives, parsley & basil – Again this came from the garden
Splash of olive oil
Glug of balsamic
Salt & Pepper 


Slice the tomatoes and put on a plate, top with dice chilli & red onion. sprinkle on herbs and seasoning. Pour on the olive oil & balsamic.

Mop up with fresh bread.


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